Marketing Strategy Of Nutritional Yeast For Angel Medicine

Nutritional yeast domestic health products industry is an emerging industry sectors, as in the beginning of its development, with the industry abroad by the huge impact, in the fierce competition means endless variety of marketing - marketing has become a product of small to large projects to the success or failure of a health care products companies one of the key factors.This paper is the object of study medicine branch of Angel Yeast Co., Ltd. (hereinafter referred to as "Angel medicine"), a new type of health for yeast production, sales, with a strong practical significance. Its marketing environment, marketing elements and marketing measures for the majority of health-care companies have a strong representation. With the rapid development of the domestic economy and people's awareness of the strengthening of health care, medicine Angel excellent situation and faced with an unprecedented opportunity, and there are many internal and external problems, constraints and challenges, and the use of marketing strategies are particularly important.Based on the nutritional yeast Angel Pharmaceutical Marketing analysis of the status quo, in light of China's trade status nutritional yeast, the existing problems, as well as consumer trends, use of marketing theory, the theory of consumer behavior SWOT analysis and strategy, the Angel medicine identify existing problems. On these issues after careful analysis, in combination with the Company's actual situation, the Angel Pharmaceutical Marketing Strategy adjustment for analysis, preparation of a series of Angel medicine for marketing and related implementation of the proposed management strategy.