Research On Development Strategy Of A Province Machinery Design&Research Institute

This article take the A province machine design research institute as the object of study, uses research technique which macroscopic and microscopic, qualitative and the quota unifies, discusses it emphatically under the current situation, how adapts the market environment change, uses exterior opportunity and own superiority, the formulation being suitable whole developmental strategy, enhances own core competitive power.First, this article through utilized the PEST analytic method and the baud five kind of competition strength model as well as exterior essential factor appraisal matrix (the EFE matrix) exterior strategic environment which located to this courtyard has carried on the analysis and the appraisal, thought the A province machine design research institute faced the country to equip manufacture the profession development opportunities and so on vigorously support, simultaneously was also facing the competitor and the potential market entrant's steep competition, the customer demand enhances and so on the threats unceasingly, thought the A province machine design research institute developed is in one to have the development potential and to have in the middle of the very strong attraction market the advantageous environment;Next, through carries on the analysis to the A province machine design research institute profession interior strategic essential factor, thought the A province machine design research institute has superiority organization image and brand construction, public relation, scientific research topic gain, technological innovation and cooperation research and development and so on, simultaneously also faces organizes to manage and to innovate ability not not strongly, the human resources managed capacity is weak, the informationization construction level low status inferiority, and (the IFE matrix) has carried on the appraisal using internal factor appraisal matrix, thought its internal condition appraisal result is the A province machine design research institute is at the overall superiority position;Then, utilizes the IE matrix analysis, determined the developmental strategy orientation for the expansion, uses the SWOT matrix analysis, the recognition alternative developmental strategy for the market penetration strategy, the product developmental strategy, the market development strategy, the strategic alliance strategy, the management reconstruction strategy, finally has carried on the appraisal from qualitative and the quota (QSPM) aspect to the A province machine design research institute's alternative developmental strategy, determined the A province machine design research institute the developmental strategy is: Take will manage the reconstruction strategy in the near future as the foundation, will cause the organization through the longitudinal integrated strategic alliance strategy to obtain the manufacturing capacity and marketing ability, first will implement the force the market penetration strategy; Along with this courtyard synthesis strength as well as the strategic ability enhancement, for the fuller use internal and external resources, satisfies courtyard bigger the need to develop, at the right moment key carries on the dynamic alignment to the strategic combination, according to condition implementation concentric circle diversification product developmental strategy and correlation profession market development strategy dynamic combination expansion developmental strategy. And from core aspects and so on competitive power cultivation, management innovation, market development, technological innovation put forward the related proposal to the developmental strategy implementation.