Research Of Strategy To Central China Securities Company's Business Innovation

In the full liberalization of China's financial industry in the background, China's securities industry will face great challenges and opportunities. At present, China's securities companies profit from the main business brokerage and underwriting operations, which resulted in a profit mode income securities companies highly correlated with the market trend, with a high degree of stability and cyclical, and increased operational risks. At the same time, individual securities business convergence, a lack of business division in the market bad circumstances easily lead to unhealthy competition.In view of the above, first of all, papers on the global economy of Central China Securities company innovation and the need for urgency, and with the developed countries and the profitability of the securities industry model to compare to find gaps, and that the significance of the study.Secondly, through Central China Securities company in the course of operation of the internal and external environment facing the analysis, pointing out that the securities company operating the main problems .Third, in view of Central China Securities company business generated by the many issues of deep-level mining the cause of the problem. Securities company raised the six business innovation strategy:Group of strategy and tactics; technological superiority strategy, human resources elitist strategy; build core competitiveness strategy; international strategy and tactics,and the establishment of sound risk management strategy.Finally, in accordance with the specific innovations in business strategy, proposed in the main business of specific measures to be taken.By using mainly foreign broker comparative analysis of quantitative data, a text description of qualitative data analysis using real data reflect the current situation, identify the gap between Chinese and foreign brokerage firms and found that the company facing Securities issues, and for the future of business innovation strategy and innovation measures for the company build a core competitiveness of ideas.