Research On The Profit Mode Of Innovation China Securities Company

With the continuous development of the economic market and the further establishment of the multi-level capital market, the securities industry as the main body of the capital market is facing unprecedented opportunities and challenges. China’s stock market has gone through more than 20 years, securities companies from scratch, from small to large, from single agent to the rich class, number and size have been significant growth, but China’s securities market still exists generally profitability and the secondary market is associated with a higher degree, the level of profitability exist not stability and periodicity, business risks and other issues.From the current point of view, most of the securities companies in China the main profit pattern still in order to customers with the traditional channel brokerage business to charge a commission based. However, China’s securities companies profitable model differ, customers on the Commission bargaining power gradually increased, resulting in securities companies playing "Commission of war", some brokers commercial low commission means to attract customers, the unfair competition behavior, the sustainable development of China’s securities industry caused very serious negative impact.Because of this reason, the paper analyzes the profit mode and the existing problems of Chinese securities companies. And then, from the reasons and the external reasons of the securities companies themselves, the two aspects of the in-depth study, and analyzes the Chinese securities company profit model. Secondly, taking the the Great Wall securities analysis profit model as an example, the main problems of the profit mode of the Great Wall securities are analyzed. At the same time, it sums up the characteristics of foreign securities companies "profit mode, and summarizes all the characteristics of our country" s securities companies.Innovation is in the view of the Chinese securities company’s profit model:from the business model innovation, to organizational innovation and management innovation, transformation of the profit mode of securities companies in China is from the traditional channel model, changed to the customer as the core of the "service" mode. The content and frame of this study:(1) introduction. Mainly from the entire text of the structure of the structure: research background and significance, theoretical basis, literature review, the structure of the framework, research methods and paper innovation, etc. (2) analysis of the existing profit mode and existing problems of China securities company. (3) the existing problems of China’s securities companies are analyzing the problems of profit model. (4) the case study of the profit mode of the the Great Wall securities. Through the Great Wall securities case study, the existing profit mode of the Great Wall securities is pointed out, and the main problems are put forward.(5) the innovation and transformation of the profit mode of Chinese securities companies. Facing the pressure and facing the securities companies in our country under the new situation the main challenge is put forward, and built to customer for center "service type" profit model, and probes into the concrete measures from three aspects:product service innovation, organization innovation and management innovation. (6) the conclusion of this paper.