Yantai Mobile Zhifu Branch Marketing Strategy Study

Yantai rapid development of mobile telecommunications market, through the deepening of reform, reorganization, the telecommunications field, after several years of development, Yantai mobile communications company is facing unprecedented challenges, mainly in Yantai Unicom, China Netcom Yantai two aspects. Yantai Unicom send phone calls through the depositors to seize the high-end customers, Yantai Netcom "PHS" cheap calls has won the favor of the low-end users, and Yantai often mobile marketing company in two attacking predicament, and mobile Yantai Zhifu Yantai Branch as a mobile unit on the first line of the company, marketing is in a difficult dilemma.Based on telecommunications marketing theory, theory of relationship marketing, integrated marketing theory as the theoretical foundation, to the background of the industry, as the basis for the formulation of strategies. Then use qualitative and quantitative analysis of the combination method, the Yantai Branch mobile Zhifu marketing environment for the conduct of SWOT analysis, in the development of marketing strategies to take advantage of opportunities, and resolve threats, play to our strengths, mitigate disadvantage. User needs and target-oriented, with mobile Zhifu branch physical and environmental analysis, develop mobile Zhifu Yantai Branch of the four PS marketing strategy.By focusing on the central problems, the most prominent user demand-oriented, with the practical, and has a strong practical significance.