Research On Insurance Advertisements In The Late Qing Dynasty

This article took the main inspection object of Insurance advertisements in Shen Bao from 1872 to 1911, Comprehensive use of the history, sociology, advertising, psychology, communications and other disciplines theories and methods, Trying to study from the content and form of Insurance advertisements in Shen Bao, Describes the general images of insurance advertisements in the Late Qing dynasty, Revealed the development of the Chinese insurance market in modern times, and the function of Advertising on the development of the Insurance industy's role, Furtherly discussed the social impact of Insurance advertisements at that time, Trying to make an objective and comprehensive analysis and evaluation to the Insurance advertisements in the Late Qing dynasty, Spies on the modern Shanghai, and even the Chinese social and historical change.