"Borrow Power" From Affair Medium: The Analysis On The Arrange And The Effect Of The Creativity Plans Of The TV Advertisement Of The Athletics Products In China

On the basis of the system analysis on the theories of the athletics industry science and the advertisements science in the world, in the methods of the literature study, interview, questionnaire investigation and statistical analysis, this study aim at the TV advertisements of the athletics products in our country use the method of the "Borrow Power" that is the one of the methods from the affairs medium marketing. The study generally analyzes the present condition of the creativity marketing of the TV advertisement of the athletics products in our country, how the advertisements making use of the method of the "Borrow Power" to attain the purpose of the publicity expansion marketing, using which methods to express the topic of that advertisements. Make an analysis and studies to the value and deficiency and future development trends of these parts, by the way of using the method of adopt the questionnaire to collect and Statistics the data of the part that affects the consumer deeply.