Comparison Of Humorous Elements In Chinese And Foreign TV Advertisements

The use of humor in television commercials give television viewers a profound and good impression so as to achieve better results demands. The world a lot of good humor, television advertising is convulsed, never forget, even many world-renowned. But in China, only a small number of humorous television commercials, but also in the level of creativity and international mainstream level has a large gap, and the reasons are complex.The paper lists a large number of Chinese and foreign humorous television advertising works, in-depth analysis of their humor, and compare foreign cases, trying to figure out the differences in the use of humor exist. And explore our creative humorous television production standards in terms of the root causes of poor cultural background, level of creativity, quality practitioners and policy regulations.