Study On Development Of Honeymoon Market For Qingdao

As people born in 80s go into marriage stage, in these years honeymoon travel market becomes a bloom segment, more and more attentions are attracted to it.Comparing to the bloom honeymoon consumption, there are only a few of thesis on honeymoon in tourism field. Some problems come out, such as different names for honeymoon tourism. For solving these problems, this thesis defines honeymoon tourism and breaks the development of honeymoon in china into two phases.From practical perspective, Qingdao has market fundamentals of the development of honeymoon. There are some advantages for Qingdao to tap honeymoon market, such as location advantage, tourism resource advantage, tourism industry advantage. And the 29^th Olympic Games will take opportunity for the development of this market. There is huge potential honeymoon needs in our country, after long time development. The government of Qingdao has noticed this market and mentioned it in some plans for tourism development. But, even now, there is still no plan for taping this market. This thesis aims to plan the development of honeymoon market, including positioning of this market, designing of honeymoon destination image and tourism product for Qingdao.Conclude of this thesis is Qingdao should take some ways to tap this market, because everything is ok.This thesis can be broken up into seven parts. Part 1 and Part 2 introduce basic theories. Part 3 and part 4 analyze supply and need of honeymoon. Part 5 uses SWOT method to get some strategies. Part 6 and Part 7 are significant parts of this thesis. Part 6 positions honeymoon market from function, location, consumption views. Part 7 gives some suggestions in designing destination image, honeymoon travel product.