Study Of The Development Startegy And Financing Strategy Based On It For YF Pulp And Paper Corporation

With the continuous and rapid increase of macro economy in China, the papermaking industry has stepped in to a phase of rapid growth. It has also become one of the popular industries in the economic development of our country. At present, China has become the second biggest paper-consumer country only secondary to the United States. Specifically, the consumption quantity of various paper and paper products of China takes up 14% of that of the whole world. It is sure that the huge "cake" will be a great lust for many people. With the foreign capital come in and the large-scale paper industry group's appearance at home, the domestic paper market faces vigorous competition.The YF Pulp and Paper Corporation is an enterprise located in the west, which engages in the production of medium cultural paper with the pulping ability of 80,000 ton. The company has been maintaining a healthy and stable growth since the transform in 1992. Although the company has the fuzzy strategic thinking and mission statement, but there is no detailed developmental strategy, not to mention the concrete financing strategy. In other words, the company needs to improve the developmental strategy and set up the feasible financing strategy. At the same time, it should be stressed that the financing strategy has the function of cooperation and assistance for the developing of the overall strategies.The article has been divided into five parts to discuss the YF Corporation's financing strategy. In the first part, the writer introduces the company briefly at first, and then discusses the necessity of establishing the financing strategy. In the second part, the writer analyzes the financing environment analysis which YF Corporation faces. The third analyzing the internal strengths and weaknesses, described the key competitiveness of YF Corporation. The forth chapter has carried on the SWOT analysis of foundations to YF Corporation, and forms finally the YF Corporation's financing strategy that closely regarding the enterprise key Competitiveness, and then proposed explicitly that the essence of financing strategy was to constructs the enterprise core competitiveness. At last, how to carry on the effective implementation and the control to the YF Corporation's financing strategy has carried on the elaboration.We can acquire the scale merit by strengthening the control of the raw material resources and making use of the development path of "forestry-pulp-paper integration ", and then construct the key competitive advantages of the company finally by the products of various kinds and low cost. It is the goal and starting point of the financing strategies for the YF Pulp and Paper Corporation. In order to do this, we put forward with the financing strategy of Cost Leadership/ Differentiation, and improve the organization structure and management system matching the financing strategy. By doing so, the overall target of the company can be realized through the efficient risk control.