Business Plan On Huilongnet Campus Website Alliance

As an important tool and intermedium, internet keeps changing our way of life, work and entertainment, and it also inspires us to build our future in a brand-new way. Innovation, without a doubt, has become the hottest key word of China's internet business. Each critical innovation may lead to a big breakthrough and create a new miracle.Huilong Campus website alliance (hereinafter refers to as Huilongnet) is an innovation project which integrates internet, campus website, franchise and etc. Through the form of campus website alliance, Huilongnet will establish sub-websites in more than 1,000 universities and colleges throughout China, forming a website group comprised of one Huilong center-website and over 1,000 campus sub-websites, which not only could realize the aim of drawing together almost 20,000 college student netizens in the whole nation, but also translate the resource into profits by effective commercial mode.The company's ultimate goal is developing huilongnet into the biggest and the most popular net media in university students and net platform valuable in business Huilongnet is total uniquel in target market selection,market position,business model,strategy in promotion and operation etcOn the basis of analysing the environment of china internet business characteristic of university students, campus market environment and IT industry rules, this thesis thoroughly introduces the whole project design ,business model and operation model ,We found this project is feasible when a lot of investigation and research had been done, this thesis also draw up the basic programming on developing website, operation management and marketing strategy etc. At last we carry out some feasible analysis to make the project more perfect on the point of competition and risk analysis financial prediction etc, this thesis use the world's popular format of business project in net building, I have done some appropriate adjustment required by MBA thesis research.