Research On The Competition Strategy Of Fudian Bank

Local banks are playing an increasingly important role in the process of the local economy development, particularly playing an important role on the financing of small and medium-sized enterprises, local infrastructure, and convenience services. However, with the acceleration of the financial market, the process of internationalization and the impact of emerging Internet financial enterprises, the survival and development of these local banks are facing serious challenges.Compared with many large banks and foreign banks, local banks have so many troubles, such as the imbalance of the business development, the irrationality of income structure and the lack of management experience. As a local bank, the competitive situation of Fudian Bank is increasingly grim, how to make the right competitive strategy has become the urgent need of Fudian Bank.This paper on Fudian Bank’s competitive strategy on the basis of studying the relevant theoretical achievements, practical experiences and business environment, in the end, we propose the following suggestions on Fudian Bank’s competitive strategy: Targeting based on Yunnan, but not limited to Yunnan; On customer orientation, practicing inclusive financial philosophy; On product positioning, highlighting the differences and focusing on the development of intermediary business products; Filling the network size, restricted area and other short board by“Internet+bank”; Strengthen cooperation with industry and cross-border integration; Do well in the spreading of products and brands; Making the efforts to build an integrated financial services institution, to provide comprehensive financial services. Finally, we raise some suggestions on the supporting for the competitive strategy.