Research Of Shui Mu Tian Cheng Real-estate Project Management

The real-estate development projects is a complicated and systematic project. In addition, the planning before project execution is critical to the project operation. The management research of real-estate development project of Shui Mu Tian Cheng is the basis and leading document for Lekang Real-estate Company to operate this project,and the research on it is very important to the project management.Currently, the real estate development enterprises' starting point is often one-sided when they are determining the market positioning. sometimes, from different starting point, get different result, and make enterprises can not make a correct judgment,these are increase the risk of project developing. To address this issue, this paper base on the theory of market positioning and the working experience in the real estate development company ,then combine the AHP and Vague mathematics, establish a new method of fuzzy comprehensive market positioning. The fuzzy comprehensive market positioning integrate various affecting factors, make qualitative judgment into quantitative judgment, and thus determine the market positioning of the project,and the grades of the residential project.Regarding operation procedure of real-estate development project as the main thread and utilizing the Marketing together with the methodology of project management,integrating theory with practice and utilizing universality management theory to solve practical problem of the management of real-estate development project.The conclusion thinks that the key point of real-estate development project management is the planning and research before project execution to achieve the knowledge management and pre-control of project management and increase the value of management for the project.This may has some reference value for the management practice of the development project and the construction.