Research On Allocation Strategies Of Cooperative Profit Of Manufacturer-Retailer Based On Supply Chain Management

of the enterprises, has a positive impact on stable operation of supply chain. Game theory is an effective method to solve the above problem. After a summary of relative theories, profit allocation strategies of a manufacturer-retailer supply chain are studied. The main work of this thesis includes:Firstly, allocation strategies of profits are analyzed from the perspective of a manufacturer-retailer two-level supply chain, and are divided into three kinds of situation: a manufacturer and a retailer are included, a manufacturer and several retailers are included, and several manufacturers and a retailer are included.Secondly, under a manufacturer and a retailer condition, profit allocation strategies of supply chain are studied, and those are divided into two groups: complete cooperation between manufacturer and retailer and incomplete one. When manufacturer and retailer cooperate incompletely, a secondary allocation strategy of profits is introduced, which leads to more profits for retailer than that when manufacturer and retailer are uncooperative.Thirdly, under a manufacturer and several retailers condition, profit allocation strategies of supply chain are also studied. Based on analysis of the Shapley Value, an improved method is proposed, that is, the profit allocation strategy of the Shapley Value, which is based on probability of successful cooperation. Then, a profit allocation strategy, which is based on the risk, is put forward. On the basis of these, a profit allocation strategy, based on the contribution and risk, is given.Fourthly, under several manufacturers and a retailer condition, profit allocation strategies of supply chain are discussed. Based on the Shapley Value, the Weak Least Core and the Maximum Entropy, a balanced profit allocation strategy is proposed. In this strategy, all of profit allocation strategies are under integrative consideration and a more reasonable distribution results are obtained.