Marketing Strategy Analysis For Private Enterprise Of H Express Company

Against the background of the Development of H Express Company, a typical Privately Owned Enterprise, through analyzing of the marketing demand and environment both inside and outside, the thesis focuses on the whole marketing process of H company by the method of case analyzing, including its marketing strategy method and the marketing mix strategy. The marketing strategy, niches, relation,"the means of I-go"are the key points of the marketing strategy of H company. It will be helpful to the other Chinese Private Express Enterprisess. The thesis consists of four parts.The first part is the growing process of Chinese Privately Owned Express Enterprises and the situation of H Express Company .In this part,The both mainly growing process are given.The second part is an analysis of marketing environment about H company.This part analyzed the marketing environment and demand of H company, the competive condition, the characteristics of express service, the advantage and weakness of H company is given too.The third part is academic research of marketing strategy.The fourth part is the choice of marketing mix strategy of H Company. In this part, the thesis analyze about marketing strategy and the marketing mix of H company.