Research On Marketing Strategy Of Power Supply Products Of ND Company In China

With the continuous acceleration of China's information construction,China's telecommunication industry has been in a state of rapid development,and is also one of the pillar industries of the national economy.Among them,the energy storage market in the field of communication is regarded by many battery manufacturers as the best,most environmentally friendly and most sustainable development direction at present.Compared with lead-acid batteries in the traditional market,lithium iron phosphate batteries have more features that traditional batteries do not have.For example,lithium iron phosphate battery small size,light weight,high energy density,green and other advantages,so the communication base station power supply application proportion gradually increased.Of course,in addition to communication power is the subject of research,ND company produced a variety of products,can be multiple series,multiple categories,suitable for UPS system,power system,radio and television,new energy vehicles and other systems.Based on the new energy vehicle power battery,communication battery and other rapid development is the "hot" battery products as the basis.In addition,the power industry has always been a more competitive industry,especially the large range of low-end accepted the power of the target market,and relatively consistent,competitive pressure,but also involved in the high-tech fields,battery field in some high-end areas need to increase investment in innovation,it can with the difference between a homogeneous enterprises.In view of the current market demand,power supply enterprises how to survive in the competitive gap and out of their own characteristics of the road,we need to study.Paper analyzes the macro economy,industrial policy impact on the global power communications industry,power communications companies in China is studied in the market situation and development of new technology,and with ND company as an example,through comparative analysis the external environment and internal resources,analysis the advantages and disadvantages of ND products and in the face of external environment opportunities and challenges,as well as product,price,channel,promotion of deficiency,on this basis to establish ND the corresponding competitive strategy,such as environment gradually adjusted according to the market price strategy,channel strategy of corresponding adjustments according to the market changes made,and based on the fundamental of the enterprise,Develop talent strategy,scientific and technological research and development,enterprise training and other relevant spiritual aspects to enrich.If ND company wants to stand out in the era of 5G and the era of new energy development,it needs decision-makers to maintain a high degree of ability to analyze the market and make effective marketing strategies for different market changes quickly and effectively.At the same time,based on the enterprise itself,mining the core competitiveness of the enterprise.Different from traditional enterprises,ND company is still a.high-tech enterprise.Different from the general traditional manufacturing industry,the development of power technology is also related to the development of China's power production level,which represents the level of China's power industry.ND companies can develop high-quality marketing strategies,is the premise of rapid development of enterprises,but also enable enterprises to effectively face from the market and internal generated threats,and can be invincible!Through the study of ND companies,we can see that the development of many Chinese high-tech enterprises cannot be separated from the support of policies and corporate decisions.We can also see the continuous development of China's high-tech,which is gradually shortening the distance with foreign high-tech enterprises.