Study On Development Strategy Of Shanxi Coking Co., Ltd

Enter the 21st century, the global economic downturn in the context of China's economic growth stood out, still tenaciously to maintain the momentum of rapid growth, and in the economic structure will gradually reflect larger trends. However, the coking industry, since the second half of 2004, as world steel prices began to weak demand for Coke to trigger a downturn. Coking Plant economic thus generally not ideal, individual coking plant even on the brink of collapse. How in the new circumstances, from their predicament is a long-term enterprise development yes coking coke industries, especially in the growing market full of the modern day, the coking plant is to think and explore the most important issue. Established for more than 20 years as a coal industry enterprises in Shanxi Coking Co., Ltd. (hereinafter referred to Shanxi Coking),how to establish self own development strategies to achieve the enhancement of their strength, improve enterprise market position, is the focus of this paper.Based on the modern management theory, in particular the strategic management of the basic theory, Qualitative and quantitative analysis of the combination method, in light of reality, Shanxi Coking's development strategy for systematic study. By using the macro environment PEST analysis, Porter's industrial competitiveness model analysis of the company sectors where the external macro-environment, industry structure and competitive situation. Value Chain Analysis and enterprises of internal resources : human, financial and material. public relations evaluation and analysis of the methods of analysis of Shanxi Coking internal factors; use EFE, Shanxi Coking IEF within and outside of the key factors, namely the opportunities and threats The advantages and disadvantages of quantitative analysis and evaluation; SWOT matrix used Shanxi Coking developed alternative strategies, and the basis for the identification of Shanxi Coking development strategy, the last of the company's development strategy for the implementation of the study, put forward specific initiatives to implement recommendations.