Study On The Strategy Of ShanXi Coking CO.LTD.

Over the recent thirty years , the rapid development of Chinese economy offers a good opportunity to every profession and company . At the same time , it makes them face increasingly intense market competition .It also makes the strategic formulation and enforcement of our company face great challenges from all arounds . How should we understand and formulate the strategic policy in the present market background ? How should we define whether it suits our own development? How should we put on various work around the company's strategic goal? How should we change the achievement of the goal into excutive plans and be able to implement them step by step ? And how many resources can the company provide to support the achievement of its own goal . All these are problems that many Chinese enterprises have to think about seriously, these are alsosome of the greatest challenges that Chinese enterprises face under the new conditions of competitions.Shanxi Coking Company Ltd is one of the earliest enterprises that appears on the stoking market. And it is also one of the three large enterprises with the production of 3 million tons of coking every year that is being built in Shanxi Province at present .It faces severe market situation .Therefore the higher officials of the company raise four questions . First , What is our advantage ? Second , what is our competence ? Third, What is our problems ? And fourth , where is our way out ?The four problems can be reduced to one , that is , how should we understand and define the enterprise strategy of our company ?The purpose of this research"the Strategy of Shanxi Coking Company Ltd"is to set off from our reality , connect the reality closely to the theories and use many analysis models of the strategy management of enterprises on the basis of analyzing the basic conditions ,background , the internal and external surroundings ,and it has raised a set of suitable developmental strategy and insurance measures .It attempts to answer the above question and to provide a strategic reference and guidance for the development of Shanxi Coking Company Ltd .By implementing the enterprise strategy and replenishing ,perfecting and revising it continuously , Shanxi Coking Company Ltd is hopeful to put on its various reforming measures and achieve its sustainable development around forming the core competence of the enterprise and with the prospect of the enterprise as its strategic direction . Shanxi Coking will make great contributions that it should to putting on the progress of the whole profession and to the social development , and it will become a modern company with advanced management .