Research On The Development Of Shandong Tourism Festivals

Along with society's progress and the swift development of tourism, a few traditional festivals were used by the tourism and stamped with the brand of the modern, and a batch of tourism festivals with modern significance were formed. Meantime, in some local, the tourism festivals were developed relying on the special product of the loal, in order to cheer for tourism. The production of the tourism festivals have the great significance, it can mold the traveling image of the traveling places, can enhance the popularity of the area of the the festivals, and can attract the massive tourists to come to travel; it can improve the development of this area. The conducting and study of tourism festival in our country started in 1980s, so far, there have already been 6000 tourism festivals in the country, it may be said that all flowers blooms together. Tourism festivals of Shandong also start in the 80s, and after the 90s, large quantities of festival activityies emerged unceasingly. With the development of more than 20 years, Shandong province has become a great provine of festivals, it formed a batch of large-scale international festivals with tremendous influence in demostic and foreign. So, the study of Shandong tourism festivals should be developed continuously in order to adapt the request of traveling development in the new times. This article mainly launches the elaboration from three aspects.The frist part is about the theory discussion of festivals and tourism festivals. Although, boardly said, tourism festivals belong to a part of festivals, but there are many differences between them in theory. The traditional festivals came to today, and adapted the development of tourism, and used by tourism, then they became the tourism festivals. This part mainly contains the contrast research on origin, definition, characteristic, Classification, function between festivals and tourism festivals.The second part is about the present situation of Shandong tourism festivals.Shandong has rich tourism festivals resources, and the resources provide the foundation of the development of the festivals. There are a lot of high-grade scenic sites and scenic area, and abundant local production. Moreover, as the rigin of Qi and Lu culture, Shandong has the glorious historical culture. These are all the resources superiority which can improve the tourism festivals. The part also displays the time and the number of the session and to be analyzed, including achievements analysis of the tourism festivals.The last part is about the strategic research on the Shandong tourism festivals. In foundation of the development process of the three-great tourism festivals, we can summarize the development strategies of Shandong tourism festivals that we should adopt. In addition, it also proposes the forecast about the future trend of the Shandong tourism festivals development.Shandong Province has the rich tourism festivals resources of nature and the humanities, and has the excellent conditions which can develop tourism festivals. But the whole research on the tourism festivals is limited in province even domestic. In foundation of fundamental research, the paper mainly analyzes the present situation of Shandong tourism festivals, and proposes the development strategies of tousism festivals, so that it can throw a sprat to catch a mackerel.