The Characters Of Modern Tourism Festivals WhichAnalysis Of Statistics From 2006 To 2010

Modern tourism festival is a special kind of tourism activities Which based on the regional natural, cultural, economic, historical and cultural resource features, went through system planning, development and marketing of the form in festival, to become a tourist attraction, which was exploited by the tourism, bring for social, economic and cultural benefits. Since the 1990s, with the rise of festival tourism, festival tourism has increasingly become a new means which to market the image of the city, to upgrade urban in transition, to improve the economic and social benefits,to promote regional development. But there are too many excesses, blind and disorderly trend in the development of tourism festival.To this end, the characteristic of our modern festivals must be summarized to provide guidance for their health development.The passage collected objects from China Tourism News, China Festival Website (http://www.jj-01.com/index.html),Chinese festivals network (http://www.comfort-i.com) and so on. Collected tourism festivals based on above media, and got 404 modern tourism festivals in China. According to statistics and analysis the held time, the venue section of the theme, organizers, finally got following results:(1) Monthly concentration index of modern tourism festivals is3.92, generally scattered; if count up by four seasons, it has obvious seasonal,mainly concentrate on spring and autumn; Especially in April, September, and October.The length of tourism festivals is middle or short, concentrated in 15 to 30 days,4 to 7 days and 3 days.(2)404 tourism festivals which held from 2006 to 2010 scattered in 31 provinces, geographic concentration index G is 21.17, which is a more dispersed values. But Zhejiang, Shandong, Beijing, Jiangsu and other economically developed eastern area holds more tourism festival. As Shanxi, Qinghai, Jiangxi, Tibet, the western area holds less tourism festival, Showing the eastern coastal and western inland uneven. (3) Modern Tourism Festivals from 2006 to 2010, had more Catering property class, the theme of Nature and Ecology, history and culture class-based, less technology sports Trade Fair class theme. It reflects our modern tourism festival is still in the initial stage of characteristics. (4)Modern Tourism Festivals from 2006 to 2010,held mainly by governments, associations or held by the two; among tourism festivals held by governments, mainly held by provincial and municipal governments.