Festival Of Minority Tourism Development

With the development of social and economic, and the improvement ofliving standards, tourism is also changing the form. Tourists are no longersatisfied with traditional tourism products. Minority festivals tourism is widelyaccepted by tourists for its strong participational and experiential. At the sametime the development of must dig the tourism resources and cultural connotationdeeply. So on the one hand minority festivals tourism can improve the tourismindustry structure, promote the upgrading of tourism products,enhance thecompetitiveness of tourism in the domestic and international tourism market.Onthe other hand the development of minority festival tourism can also improveminority pride and protect the local culture and heritage.In this paper, taking the minorities festival tourism in Xinping County ofYuxi City as a case, reflecting the complementary relationship between nationalculture and festival tourism. By analyzing the current situation and problems ofminority festival tour, quantitative assessment the value and efficacy, put forwardcountermeasures and suggestions.First of all the article start from the related concept of minority festivalstourism. combined with existing research results at home and abroad, make clearthe concept of minority festivals tourism,tease out the characteristics and featureof minority festivals tourism.And then take the two-factor theory, value chaintheory and some other related theory as the theoretical orientation, laid thetheoretical foundation for follow-up study.Second the article analysis the advantage,weaknesses, opportunities andchallenges, identify the problems and deficiencies,through the research of currentsituation of minorities festival tourism in Xinping.Then the article construct AHP model of minority festival tourism in Xinping. Using AHP model to evaluate the value of minority festivals tourism inXinping.Identify the benefits and costs of minority festival tourism developmentin Xinping by the analysis of efficacy.Finally,according to the conclusions of AHP model, combined with theculture and other tourism resources, the article pointed out the development focus,positioning strategies, marketing strategies and suggestions of in Xinping.