Study Of Guangfa Securities Company's Broking Business Innovations

Securities broking business is the basic business of securities companies. In recent years, broking business has contributed to more than sixty percent profit of securities companies. Innovation is the headspring and impetus of securities markets. Innovation in securities broking business can promote the market's efficiency; provide richer products and better service for costumers; as well as stimulate the continuing, stable, and healthy development of the capital markets.Guangfa Securities Company is a local securities company which grows up with Chinese developing capital markets. The steady-going operation style and the keeping-on innovation of Guangfa earn it an advantage status in securities industry.In this thesis, I use study methods called: formal analysis and case study, and I also pay attention to the conjunction of theoretical analysis and practical investigation, and the conjunction of quality and quantify analysis. I apply theories of Finance, Management, and Marketing comprehensively in this thesis.In this thesis, I firstly introduce the status, the development trends and the innovations of Chinese securities industry. Secondly, I use "Wuli" model and "SWOT" model to analysis the competition environment which Guangfa Securities Company are facing and I also introduce the inter resources and outer factors and the innovations of Guangfa Securities Company. On the bases of these analyses, I demonstrate the necessity of its innovation in broking business; combing the inter disadvantage and outer risks, I also point out four factors which affect and block innovations. Finally, I present suggestions and advices of broking business for Guangfa Securities Company.Finally, I figure out securities broking business should stick on development trend of the securities industry. Securities companies should make good use of their own resource and outer chances and make risks controllable, under the principle of not obey the supervision laws. Based on this point, in this thesis, I give out specific countermeasure of promote IPO, innovation of management system, recognition of R&D, widening non-local channels, and deepen the cooperation of the financial industry. I also bring forward suggestions of enhancing risk management correlative to innovations.