Research On The Development And Innovation Of Securities Company's Business

In recent years,despite the rapid development of the securities industry in China,the strength of securities companies has also continued to increase.However,China's securities companies still face some of the more serious problems: overly unified business structure and slow revenue growth.In particular,there are limitations in the development of the business: the performance of China's securities companies is highly correlated with the trend of the secondary market in China.This correlation makes the securities companies in China greatly affected by the market and has a high degree of instability and periodicity.There are high business risks and it is difficult to resolve.At the same time,due to the highly similar business structure of China's securities companies and similar profit models,the homogenization competition has become increasingly fierce.Therefore,if we want to continue healthy development,our securities companies should speed up the adjustment of business structure and accelerate business innovation.This is also the subject of this paper's research.It analyzes and studies the business innovation of China's securities companies.The paper first briefly introduces the historical evolution and market conditions of China's securities market,summarizes the existing problems in the existing business,and then analyzes the necessity and inevitability of China's securities companies to carry out business innovation,and combines China's actual conditions.Analyzes the favorable conditions and disadvantageous conditions for the business innovation of China's securities companies.Third,by reviewing the development history and development model of foreign securities companies,it summarizes the enlightenment to the development of China's securities companies and facilitates the reference and utilization of securities companies in China.Finally,the paper Based on the previous analysis and in combination with the practice of China's securities companies,the paper elaborates on the thinking of the securities company's business innovation: First,it proposes innovative suggestions on trading methods and means,including strengthening the cooperation between bank and securities,accelerating financial mixed operations,and Cooperation in the field;secondly,on-floor business proposals,mainly bringing forward the innovation of the brokerage business.The brokerage business is the major source of income for most domestic securities companies at this stage,although the proportion of their businesses gradually decreases with the development of the securities company's business.But it is a securities company The key to maintaining and stabilizing customer resources is that,although there are many literatures on the brokerage business innovation of brokerage companies,The paper still elaborates on the innovation of brokerage business and puts forward that China's securities companies should innovate the development marketing model of brokerage business: segment customers Group to provide personalized services,diversification and innovation to achieve business differentiation,formulate a reasonable commission strategy,refine marketing methods,integrity marketing,etc.;Third,innovation in off-site business,including asset management business innovation,deepen the development of mergers and acquisitions,With the development of asset securitization business,the Bank actively launched the new three-board investment banking business and explored the development of differentiated and miniaturized investment banking services.Off-site business is the expansion and extension of on-site business.It is an ideal way for China's securities companies to reduce the high correlation between business and market,and resolve business risks.