Research On Business Innovation Of HTJN Securities Branch Office

In recent years, the country advocated current should be to build a modern investment bank with international level as the goal, support the whole industry of the securities industry to carry out independent innovation. At the same time, the development of online securities business, the release of the network securities brokerage license, the huge impact on the traditional securities brokerage business, the final broker can only be under pressure to reform the traditional business. Securities companies are facing a big change in the environment, the security company itself is an urgent need to make a transition. Only the transformation, in order to obtain more opportunities for development in the fierce competition to grow, to enhance the competitiveness of the company, to adapt to market development needs. But how to get rid of the dependence on traditional brokerage business, innovation and transformation, enrich the company’s strategic structure, become a common concern of the entire industry. Therefore, the research on the innovation and transformation of the securities companies has important theoretical and practical significance to the healthy and stable development of the securities companies and the sustainable development of the entire securities industry.Under such a background, HTJN securities business department only sober face the change of external environment, accurate positioning their own strengths and weaknesses, to fully integrate the combined resources of the parent company, to accelerate the implementation of business innovation and transformation, in order to adapt to the development of the market, to win further development space. This article belongs to the self subject, the author according to the learned in business administration professional stage of the management theory, and my research closely, try on securities HTJN business problems existing in the existing business and influence factors were analyzed, explore the business department of business innovation and transformation of solutions, comprehensive business department of the strategic framework, expect to HTJN securities business department of continue to maintain the healthy and sustainable development to provide strong support.The main content of this paper is mainly divided into six parts: the first part is the introduction, mainly introduces the research background, research purpose and significance, research content and framework, summarizes the current research situation at home and abroad; the second part of the in-depth analysis of the status of HTJN business structure of the securities business Department, business department to understand the current business situation, find out the existing business the structure of the business department; the third part in-depth analysis of the current business structure of HTJN securities company, the securities business department discovered HTJN profit model of brokerage business with the main business income of a single, simple structure and other problems; the fourth part HTJN of the securities business department of innovation transformation and influence factor analysis, the main use of PEST analysis, five forces model and other tools to analyze the factors of HTJN securities business innovation and transformation of the internal and external influence; Fifth Part is HTJN securities business department of major strategic transformation and innovation, based on the above analysis, initially proposed the the countermeasures and suggestions to the innovation and business development, to explore the market, demand for rich customer service three categories of eigHT small class HTJN securities business department of business innovation and transformation, and strengthen personnel training and strengthen risk prevention and control of the specific safeguard measures, inject new impetus for the development of HTJN securities business department; the last part is the conclusion, the full text were briefly reviewed and the problems to be further studied.