Research On The Business Innovation Of Securities Companies

Securities industry has become an important part of the finance system in China after20years of development. But there are also some problems in the business developmentand the process of innovation. The Innovation and Development Seminar of SecuritiesCompany was held by SAC and other organizations in Beijing on May7thand8th2012.Measures on promoting the openness and innovation of the securities company has laidout11measures soon to be implemented to encourage innovation of the industry.Referred to as the "11" It is the guidelines for securities companies innovation anddevelopment for a long time. It pointed out the direction of the securities companiesinnovation and development henceforth.This paper researches on the way that securities companies develop innovativebusiness. It studies the country s policy on the securities industry and companies specificrequirements for future business. Based on the study results and making use of theories inthe economics, marketing, management, and behavioral studies, the paper addressesproblems and obstacles companies encounter in their development strategy such as theproblems of national policies, the traditional brokerage business, and propose severalpolicies and suggestions aiming at the problems of securities industry. It is pivotal that thesecurities company adapted to new trends by making business plans in accordance withnational policies. This paper delves into the securities companies and the industry. It aimsto find new paths for the company in order to benefit investors and serve the realeconomy.