Study On Business Strategy Of Zhong Shi Da Industry And Trade Co. Ltd.

China has joined WTO, with the envelopment of the economy, science and technology globalization process, as well as the constant improvement of China's socialist market economy, the competition situation that enterprises face is more and more severe , each enterprise must get a clear understanding of the situation , seek a suitable existence development path from a strategic perspective. The purpose of enterprise's strategic research should be according to the change of the external environment and one's own condition, judge and choose, adjust and find out the development strategy that suit one's own development as well as meet society's needs in time.This text aims at exploring the development strategy of the Zhong Shida Corporation, through studying domestic relevant economic running environment, industry conditions and development prospect. This text follows the modern management thought, through consulting a large amount of documents and materials , adopt methods such as combination of theory and practice , making investigations , statistical analysis and predicting ,etc, through an analysis of enterprise's domestic and foreign environment, have defined chances and threats , advantage and weakness, adopted the Porter five competitive forces model-based analysis which is used by most enterprises , analyze the trade which the Zhong Shida Corporation lies in, have proposed the Corporation's strategic goal that is around the key technology , expanding the staple scale , improving the overall development strategy of the competitiveness of international market and development goal rapidly, make the Zhong Shida Corporation from trade famous one to the whole country's large-scale biological engineering industry Company in 5 years.