Research On Development Strategy Of China Yangtze Power Co., Ltd

The power industry as an important industry ,in the national economy occupies a pivotal position. Since reform and opening up, China's power industry development has been made. In particular, is entering the 21st century, with the central enterprises to accelerate the pace of reform and reorganization of state power and promoting the reform in depth, the power enterprises are facing the increasingly serious situation, enterprises sustained, rapid and healthy development of the increasingly strong. China Yangtze Power Co.,Ltd (CYPC) combine market environment and their own reality and formulate a scientific development strategy, encourage enterprises to sustained, rapid and healthy development, as there is an urgent need to address the problemPaper outlined the strategic management of enterprises related theory, the strategy and strategic management of the definition of the classification of corporate strategy, strategic management of the process outlined in the strategic management of the external environment analysis tools such as the five forces model, the internal environment analysis tool VRIO framework,Matrix IFE and EFE conducted on the business strategies such as the selection and evaluation of SWOT analysis,the strategic choice of a standard profile; Porter's five forces model of the use of the CYPC face the industry environment; use of the value chain, VRIO framework and financial analysis tool for analysis of the company's internal resources and capacity to use internal key factor in evaluation of the company's internal environment; Internal and external environmental analysis and evaluation based on the combined company's strategic objectives, use SWOT matrix proposed merger and related diversification and expansion of the development strategy and its implementation and proposed a strategy for the development of the protection measures.