Cultural Consumption And Symbols Consumption Of Cultural And Leisure Industry

The 20th century,the French sociologist Baudrillard expounded his basic views on the leisure:Leisure with a strong symbol is a kind of cultural consumption.He attributed leisure to the result of post-modern consumer society of the period,and valuate the leisure with the perspective of cultural consumption to.Recreation has become the target of symbol consumption.Also leisure activities and the significance Infiltrates that the mass media has been a role in the dissemination of culture.In China,a growing number of scholars in the field of consumption noted that it has begun the trend of symbol consumption.Furthermore,we can see the leisure industry to flourish.Therefore,this choice of the emerging field—the peasant culture of leisure in the symbols of Nongjiale brand as a study,studying the existence in the middle of culture and symbols of consumption activities.Taking Taohua garden Anfu temple in Yichang city in Hubei province as research place and the consumers and operators of Nongjiale as research objects.I will research the cultural and leisure industry and cultural consumption and the consumption of symbols in it.In this study,there's the relevant theory of sociology,dissemination of Sociology and consumer sociology.Through consumption of Nongjiale,we can analyze culture,cultural consumption and consumption of symbols,including:investigate consumer of Nongjiale—consumer behavior and consumer psychology,then Summarize the basic conditions;analyze affecting of cultural consumption and the consumption of symbols in the consumer of Nongjiale—consumer behavior and consumer psychology, and how to affect;describe the operator's specific business practices and doing the psychological visit,and get the comparison between the operators and consumers for cultural consumption and symbols consumption of identity differences.The empirical study reached the following conclusions:first of all,revenue has an important impact on cultural consumption and symbols consumption.Taking the theoretical basis to basing on social stratification and the show-off consumption,the survey data showed that more the monthly income on,higher the social stratification,then easier the purpose of consumption is to show off.And the people should pay more emphasis on symbols of consumer goods.Second,sexes have an important impact on cultural consumption and symbols consumption.A symbol of the theory is based on consumption.The survey data found that gender and useful value and symbols of consumer are relevant.More men than women pay more attention to the value of consumption,choose the farm food and leisure projects.Relatively more women than men attach consumer-oriented symbols,and happy to follow the trend,show off personal taste,then,look for social positioning.Third,the education has an important impact on cultural consumption and symbols consumption.Based on survey data,the author uses the theory of social stratification and socialization.The improvement of people's education level accompanied by the improvement of social stratification and socialization, then making information more accessible to the forefront,to understand fashion elements. Symbol consumption is a relatively new,so higher level of education has more willing to accept symbols consumption.