Research On Implementing The Cost Leadership Strategy Of Yingkou Port

As the mainstream of present world development, economy integration not only enhances the dependence of every country development but also brings increasingly frequent commerce and business event. Since joining in WTO, China participate in economy globality process with more areas and higher degree. Besides accelerating economy development, the developing region economy globality impulses port industry development. Chinese port industry is faced with hard-won development opportunity. These changes will effect enterprise production management absolutely, then even effect enterprise existence and development. The intention of enterprise strategy investigation is to make the judgment and adjustment for the suitable itself development and society requirement strategy based on environment variety and self condition. This article takes Yin Kou port as investigation object to research its survive and persistence development issue.This article is divided into 5 parts: this first part is exordium to introduce its background and significance, the investigation problem and purpose, and to clear textual thought and method. The second part is literature summarization. It point out the much scarcity in domestic investigation by review domestic and abroad correlated articles,clarify textual investigation theory gist and measure and establish theory footstone for following text's investigation. The third parts are Ying Kou port environment analysis and strategy choice which mainly introduce the external market environment and internal management status faced by Yin Kou port. This article utilizes value chain analysis tool and baud competition model to evaluate enterprise external and internal key strategy factor. It summarizes the opportunity and potential risk to find its advantage and disadvantage. Based on Yin Kou port actuality, it utilizes SWOT matrix to identify low cost strategy as optimization selection. The forth part is the implementation strategy of low cost management. The last one is conclusion which summarizes the whole article and analyzes the scarcity and more researchful domain. This article analyses Yin Kou port internal and external environment in detail by using the investigation method of literature materials, fieldwork, and statistical analysis , compare analysis. Management, economics, enterprise strategy plan and strategy management are the theory gist to research Yin Kou port low cost strategy.