The Development Strategy Study Of Ningbo Dongqian Lake Tourist & Holiday Resort

Since 1992,China set up 12 state-level tourist resorts,tourist resorts have made rapid development.According to reports,the country built and put into operation over 1000 tourist resorts,with a total area of over 2000 KM~2.Resorts to improve reception conditions,improve service levels,and promote the development of tertiary industry,while facing many challenges, such as the holiday demand for tourism and tourism resort not allowed to grasp the development trend,Tourist Attractions aging,the lack of development potential,some resorts changing into high-end villa areas;tourist resort of creative planning and a lack of planning and designing new, identical copy;attention to hardware investment,neglect software investment,management structure and management failed to keep pace with the requirements of socio-economic development,and so on.In this paper,the development strategy study of Ningbo Dongqian Lake Tourist & Holiday Resort,the analysis of the development of the status quo,the development of the environment, development and other targeted on the basis of comparison at home and abroad resort to the development trend of the use of public management theory,from the functional position,project development,Marketing,public administration,security and other measures put forward the development of countermeasures and suggestions to China's tourism and resort development research can make some useful exploration.