Study Of Customer Satisfaction Of Willow Lake Tourist Resort Based On Fuzzy Comprehensive Evaluation

China is a big tourism country, rapid development of the tourism industry, about tourists satisfaction, evaluation work of tourist satisfaction, is the key to promote the sustainable development of China’s tourism location. Willow lake tourist resort is located in the northeast of Changde City, Hunan Province, north of the sun mountain,south of the Yuan River, covers an area of about 153.2 square kilometers, is a mountain, water, city of Trinity emerging tourism resort district. Willow lake tourist resort as the largest in Hunan Province ecological city tourism resort, also faces such as the structure of tourism products form a single, tourism resort holiday leisure market hypoplasia, tourist satisfaction is not higher question. Therefore, how to do a good job of tourist satisfaction evaluation of willow lake tourist resort in Changde City, the promotion of Changde City willow lake tourist resort of tourists satisfaction,enhance market attraction and tourist Changde LiuYe Lake tourist resort of revisit intention, has become an urgent problem to solve.Based on the basis of relevant tourist satisfaction measurement theory,comprehensive use of various methods of investigation method, statistical analysis method and literature summary, examines the tourists willow lake tourist resort satisfaction evaluation in Changde city. First introduces and elaborates the theory of effect of concept, tourist satisfaction of tourists satisfaction evaluation factors and tourist satisfaction model and methods; and then through the field survey the present situation of tourist willow lake tourist resort satisfaction in Changde city; then according to the questionnaire results are analyzed and discussed the existence of Changde city tourist willow lake tourist Resort satisfaction management aspect problems; finally combining truth development goals and LiuYe Lake Tourism Resort in Changde City, put forward the improvement resort service level, promote the customer satisfaction strategy. The study found that: tourists Changde LiuYe Lake tourist resort area of the overall satisfaction showed satisfactory state, wherein,evaluation of lodging index of visitors the highest traffic and communications, ranked second, followed by sightseeing, entertainment, shopping and eating.In this paper, based on previous development scale, comprehensive customer satisfaction evaluation related theory, according to the current situation of the development of Changde willow lake tourist resort and tourism features, sorting out the six major factors influencing tourist Changde LiuYe Lake tourist resort area ofsatisfaction, the theoretical model constructed for tourists in Changde willow lake tourist resort satisfaction evaluation, and according to the specific the steps of the application of fuzzy comprehensive evaluation method, the questionnaire data statistics and finishing, tourists evaluation Changde willow lake tourist resort satisfaction.