The Research For Promoting Competitive Strength Of Shanxi Magnesium Industry Based On Porter's Theory Of Diamond System

Magnesium is the lightest metal structure material (1.74 g/cm3) of project-rization applicative at present. The magnesium alloy has very high ratio intensity and stiffness. Its damp shock absorption and heat conduction function is good , electromagnetic shielding ability is strong. It is easy to reclaim, and is compatible with the environment. Magnesium is the third big metal engineering material following iron and steel , the aluminium .It is widely used in aeronautics and astronautics , automobile , electron mobile telecommunication and so on. With the magnesium application field expands, its market demand will be more and more strong . The needed amounts of magnesium of western countries ascends 15%'s every year, which attracts the whole world's attention.In recent years, magnesium of Shanxi accounts for more than 50% of China and more than 70% of world. Shanxi has already improved the widely use of magnesium within world range. Low level of technology of Shanxi magnesium leads to the height contaminating , heavy energy consumption , low mass , bad beneficial result. More than 80% of magnesium exports at a low price as elementary raw material. So Shanxi magnesium industory belongs to representative resource outlet industries, which heavily affects Shanxi magnesium industries 's gravely. This thesis's purpose is to find out a way to enhance the competitiveness of industries. Wish that can help the change of Shanxi from big magnesium province to strong magnesium pronvince.This paper Mainly analysis Professor Michael Porter's competition theory-diamond model and industry estate cluster. By analyses the 4 key elements and 2 variables of diamond model, makes clear that the diamond model is a interactive system , its every inside factor can strengthens or change other factors , each of the factors have a function to be advanced. The target of diamond model is to build estate cluster, enhance the competitiveness of industries. Competition angle wielding secondary estate of Porter's diamond model, strategy structure and person of the same trade or business supporting nature estate , enterprise from essential productive factors , market demand , relevance have competed , aspect such as chance and the government has carried out the science analysis on Shanxi magnesium estate competition situation, have found out Shanxi magnesium job competition advantage and inferior position. Have submitted the suggestion that Shanxi magnesium estate develops and , estate has leaked cluster feeling and circulation economy roadThis paper from the economics perspective ,uses"Diamond Model" and "industrial clusters" competitiveness theory to carry out research. It bases on a general analysis of theory, with the subject of the magnesium industry in Shanxi Province, uses the model analysis methods, find the Shanxi magnesium industry's pros and cons of competitiveness, and then links theory with reality, at last puts forward my views.Shanxi Magnesium production factors still at the initial stage. The international and domestic market demand is strong. The strategic objective was not clear, operational level needs to be raised, and the structure need to be improved, and market competition is fierce, related support industries does not have core competitiveness except energy, resources. But the core competitiveness is gradually improved. international and domestic changes in the situation has provided development opportunities. Government is also working to the guidance and services to enhance the competitiveness of Shanxi Magnesium. Currently, Shanxi Magnesium's competitiveness is in the energy and resources, have not yet established talent, technology, standards, and other irreplaceable core competitiveness. But as the world's green industry, Shanxi, as long as grasp the opportunity and will certainly be strong.