Uni-President Enterprises Food Co.,Ltd Research On Brand Color Management Investment Company Limited

Known as rising marketing approach over the last half center, Color Marketing is a course study presenting target product in visual color matching and transforming product attribute within the visual sense on the premise of analyzing the Psychology and Physiology of target consumer group primarily from the perspective of visual sense on the score of presenting a visually affectionate product and making the visual sense the first connect bridge with consumers, color of product itself, exterior and interior packing, marketer costume, market environment as long as shopping bag in the entire marketing process should match product attribute. This helps to present consumer the product attribute softly and smartly, improves marketing efficiency, and reduces marketing costs. This is a perfect way to unite color, will and product with the help of universal Color Science Theory, this article contrastively analyzes successful cases applying color marketing from both Chinese and Foreign Fast Moving Consumer Goods Industry, thoroughly elaborates the dynamic process of Color Marketing within practical enterprise marketing. By analyzing color application and cognition in different Chinese dynasties, this article generalizes colors which have strong effects on Chinese and summarizes Chinese favored color from them as main marketing color. After comparing those Chinese favored color with other People’s, this article concludes the Chinese Color which digests Chinese traditional culture and featured cognition together. Taking advantage of Chinese Color, this article also collates Chinese Dietetic Culture. It embeds idea of Chinese Color and Chinese Dietetic Culture into President Enterprises Corporation CI and corresponding marketing line, guarantees exclusiveness of cooperation and product color, and improves the conscious good of enterprise and product with the help of Chinese Culture. Last but not least, this article provides a complete President Enterprises Corporation fit Color Marketing Management theory according to its specific product research and development-manufacture and management flow. However, due to few authoritative Color Marketing documents as it is still at starting stage, the reference in this article may not be informative enough and cases may not be practical enough. Hope fairly complete Color Marketing Management Theory can be formed within my future theory study and marketing practice.