The Analysis Of Profit And Commercial Competition On The Chinese First Portal Websites

At the end of the 1990's, Chinese Internet business entered a rapid development period, An increasing number of people are joining the"Information Age"via the Internet. New portal websites are springing up all over the country. Such as SINA Internet corporation. At the end of 1998, Beijing SiTong company and Huayuan Information company merge into a biggest Chinese website—SINA. An entirely new era, the era of Information economy, is beckoning us on. In 2000, SINA.com, one of the high-fliers on the Nasdaq, is a well-known Internet stock in China. After 12 years of strenuous efforts, China information industry has initially formed a three portal websites structure, and developed this pattern as the main competition form. This pattern continues down to the 2006.With the falling out of SOHU in 2006, the pattern had broken up. The sudden change in Internet Industry darkened the future for investors. How to find the own profit pattern become the key strategy question of Internet corporation.A major thrust of the paper is to discuss the profit model of the three portal websites. From the viewpoint of the business competition and discuss it in the six parts. The first part briefly introduce the business model and creative competition of the first portal website, put the finger on the cost and difference service, which is the key questions cause of website financial trouble. In the second part, we discuss the current profit situation of the three portal websites, based on the annual financial report, make an elaborate analytical discussion. The third part is about the core business of the portal websites, analyzing the core competition respectively. Follow the third part, the fourth part analysis the new profit growth point of the portal websites, take the Blog and instant message communication as the mainly example. The fifth part gives a new consideration to the competition result of the three portal websites. The sixth part makes a briefly analysis on the future perspective of the portal websites. It's an article packed with many financial data and facts. I hope the article can gives an objective analysis on the profit situation of Chinese portal websites and also hope it can offer some constructive advice to the Chinese portal websites development.