| Under the condition of market economy, real estate industry has an importantrole in the national economy growing. The real estate industry has a high correlationwith other industries and promote the development of related industries, whosedevelopment is not only closely linked with the whole national economy but alsoimpact on people’s lives. Since the third revolution of science and technology, thedevelopment of Internet technology has been growing fast so that many kinds ofprofessional websites were born. Real estate website as one of professional websitesis accepted by people. People get real estate information through real estate websiteand understand the latest market information and policy and regulations.This paperuses the method of combined theory and cases, comprehensive analysis real estateportal websites in nanchang from the present situation, the predicament,countermeasures and development prospects, which the author has once beeninternship in sohu network. The developing features as follows:Firstly, from the time perspective, nanchang real estate website started lately. In2009, sina pleasant house started operating in nancheng. Compared with other citiesaround nangchang, the development of real estate portal websites in nanchang startedlately and has a low starting point.Secongly, there are many limitations from the development condition innanchang real estate website. When real estate website got into nanchang, Theadvertising companies were their agent, which were lack of operating experience onweb media and long-term planning. There are many factors hinder the development ofreal estate website in nanchang, such as short of talent and capital, blurrydevelopment orientation.Thirdly, they have a lot of diversified choices about the development path. Forachieving sustainable development, the real estate website in nanchang must changethe mode of business operation. The development direction should evolve fromtraditional media to new media and any media, provide ranges of services to client, inorder to realize the win-win situation of economic and social benefits. Fourth, the real estate website in nanchang faces both opportunities andchallenges to development prospect in future. On the one hand, the real estate innanchang provides motive power for their portal websites, and real estate website innanchang has a better external conditions for their development which they have agood policy environment and healthy regional environment. On the other hand, underthe trends of media integration, real estate website in nanchang will face a long-termchallenges which it has a lag in exploring their Characteristics and Setting up theirbrand images. |
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