The Research Of Price Strategy For NK Wuhan Cables Company

Now the market of China mobile communication is becoming the attention focus all over the world, the prices of raw and processed materials have risen rapidly during the past several years, competition is very fierce because the more and more companies entrant in the communication market . As a famous company of China and foreign countries joint venture, NK Wuhan company faces serious baptism. Although the exterior environment is complicated and immensity change, but the opportunity coexists with the challenge . How to find out advantage and weakness and avoid threaten from the environment, how to make decision about the development of NK Wuhan company and how to choose the right orientation?At first, the article reviews the development of NK Wuhan company and the background of the research of the Price Strategy,and thinks about that the reasons come from the advancing of the prices of raw and processed materials and the fierce competition. Then it describes the theories of marketing and Price Strategy and analyses the five market elements which is how to influence the Price Strategy and point out all sorts of questions and reasons. It recommends the organization of the company and the marketing channel. At last, the article makes the three feasibility suggestions: the sales price according with the prices of raw and processed materials of the future market, increasing the strength and federating with the top customers.