Research On The Marketing Policies Of The Broadband Internet Communication Of Liaoning Telecom

With the rapid development of the mobile communication, it becomes more and more clear that mobile and internet will take the place of fixed phones.Therefore, Liaoning Telecom will face unprecedented competition, the traditional developing mode must be changed, broadband internet access service must be the main profit provider for fixed line carrier.In this issue, the current situation of the information, industry and its market is analyzed, as well as the developing internet service by foreign markets. The demand of the broadband service in Liaoning is researched in detail. The competition in the broadband market is defined as well as the marketing target. To fulfill this target, the customer satisfaction and strategy will be discussed. The leadership strategy and the differentiation strategy will be promoted based on the competition.The service quality of Liaoning Telecom is to be strengthened, and the combined product marketing method must be promoted, benefiting from its advantage around service. The quality of the network is to be advanced to forge the customer's brand and the service brand. Different prices will be set for different customers, with its service quality and its brand. The existing marketing channels are to be modified and external marketing channels must be extended. Web marketing is to be used to enrich its marketing channels as well. A propriety combination of media and publication methods will be adopted to form integrate marketing communication. After receiving the CDMA mobile license, Liaoning Telecom will become the true all business telecom carrier.To increase the sale of business the combination of fixed telephones, internet service and cellphone networks is the only feasible and effective way to maintain and find new telecom customers.