Study On The Development Strategy Of Liaoning's Insurance Intermediary Market

The insurance intermediaries act as the bridge and link between the insurers and the insurants. In recent years, the insurance intermediaries make rapidly progress along with the continuous innovation and development of the insurance market. They play an indispensable role in the insurance market. Although the insurance intermediaries do not have a relatively long history in China, they evolve quite fast both in term of the scale and the scope of business. This thesis believes that the insurance intermediaries in Liaoning have a very promising future. The thesis proceeds from current situation of the insurance intermediary market in Liaoning, analyzes its existing problem and predicts the development prospect of the insurance market in Liaoning. On the foundation, the author establishes the development model of insurance intermediary in Liaoning. The achievements are as follow:(1) Establishing the model of the insurance intermediary in Liaoning on the base of the experiences of the intermediary model in the developed countries and areas.(2) Looking for the existing problem of insurance intermediary market in Liaoning and analyzing the reason both from intermediary market and intermediary.(3) Analyzing the insurers as well as the business mode, the demand of the insurance market, the macroscopical environment and other factors. Demonstrating the necessity and emergency of making the intermediary market healthiness.(4) Base on the development advantages according to the analysis of insurance intermediary market in Liaoning, the development tactics of the insurance intermediary in Liaoning is standardization, specialized, professionalism, grouping, internationalization.