The Study On Competing Strategy Of Bosch Power Tools In Southwest Of China

The western development strategy of China's western region to bring a rare development opportunity, and have achieved good results, not only changing the economic landscape of the western region, to promote the region's social harmony and development in the implementation process. In the great western development manufacturing and construction for the development of the Bosch Power Tools provides a good opportunity for development. Bosch Power Tools is the China market all motor international brand leaders, the Chinese market is now occupy 17% of the market share. In this paper, based on Bosch power tools in the development of the southwestern region, the use of theoretical knowledge related to the strategic management system, currently in the Southwest Region are to the overall environment of generalized to the Southwest market for Bosch in the competitive strategy of development that will help Bosch Electric Tool in the southwestern region further development.This paper is divided into six parts, and its main contents are as follows: The first part of the introduction, the paper proposed the research background, and research ideas.The second part of this paper by the strategic application of the theory is briefly described.The third part of Bosch's external environment was analyzed. First analysis of the macroeconomic environment, industry analysis, and then faced by the Bosch company's major competitors carried out a detailed analysis and research. The fourth part of the Bosch and research corporate structure, human resources and value chain analysis.The fifth part of the Bosch companies competitive analysis and strategic choices. The final part of the strategy from the cost difference of strategy described Bosch company's competitive strategy and strategy implementation.