The Problems And Countermeasures Of Jialing's Motorcycle Service

The current market situation has been changing from the Seller's Market to the Buyer's Market, under the guidance of the advanced production management ideology, More and more, the enterprises realized the importance of the customer service, and attached great attention on fulfilling the individualized customer demands via customer service. After sales service has become a critical point. The enterprise competition, meanwhile after sales service management has become a key instrument for the enterprise to build up the competitive advantages. Via surveying to the market, after sales service management can do an analysis to the customer expectation and the customer demand more effectively, to improve the customer satisfaction and loyalty steadily through the mutual communication between the enterprise and the customer, to meet customer demands and expectations in a best way while realizing the profitability for the enterprise, then to realize win-win strategy.As a representative enterprise shifting from military to civil use, JIAING has served as a banner in the motorcycle industry of China. However, challenged by both joint-ventures and civil enterprises, Jialing's comparative market share is on decrease in spite of its largest possessive quantity. Many factors contribute to its straits, of which service-marketing is a critical element.In the thesis, the author puts foreword some new ideas on Jialing's marketing strategy and its solutions with such theories as Prayer's Five-forces Model on the basis of a careful analysis of the circumstances and situation of motorcycle industry and Jialing 's service-marketing.This paper is divided into five sections, the first part of this paper outlined the background of choice, of the ideas, and will to achieve the objective of the second part on the services and significance of the theory; third part on China's motorcycle market Current Situation and Prospects; fourth part of the Jialing Group marketing efforts and the status of the existing problems, defined the Jialing Group in the basic motorcycle market competition; fifth part of the marketing mix according to the service to the issue of performance, full consider the market environment and enterprise resource actual situation in light of the overall corporate strategy to improve the Jialing Group service marketing strategy, marketing strategy and the specific services Oxfam launched a strategy. . China's motorcycle industry is now experiencing a profound change. Consequently, it is vital for JIALING as well as other enterprises in the industry, to have a correct comprehension of the current market and marketing strategy.