Research On The Development Strategy Of China Jialing Motorcycle Group

With motorcycle industry in China from high speed rise period to stable maturity,its competition intensified daily. China Jialing Industrial Co.(Group), Ltd–Motorcycle Group also encountered the difficulty in the development. According tostrategic management analysis and evaluation, the thesis takes Jialing MotorcycleGroup as the example and proposes its development thoughts and targets in the future,and then clears its strategic implementation which provides a theoretical reference forthe Group’s sustainable development.With strategic management PEST analysis, Porter Five Forces Model, SWOTanalysis method, mathematical statistic method, etc., analysis of macro environmentand present situation of motorcycle industry, the thesis concluded that only industrialupgrading and structure optimization could challenge opportunities and threats.Focusing on the Group’s currently leading industry and needs of industrial transitionand upgrading, the thesis proposes its development strategy and carries on the futuredirection of industrial development and upgrading.Considering industrially strategic implementation, mainly through the following3measures: One is through structure optimization and introduction of new product,To Promote and stabilize new products sales and ensure its profit. Two is conformityidle capacity and equipment realize "self hematopoietic" of manufacturing process,while promotion motorcycle spare parts sales and engine size increase new channelsof profit. Three is to ensure quality, control costs, improve management and makeexcellent products to enhance overall profit. Cuts off loss in mainly business andresolves currently problems.This series of strategic safeguard measures will guarantee of the JialingMotorcycle Group the effective implementation of the overall development strategy...