Willing Company In The Circumstances Of The Urchase Of The Problem Faced And Ountermeasures

At present, the real estate industry is facing unprecedented and complex developmentsituation, and experienced a recession in the policy context of the purchase of more than ayear will usher in a pickup, how to properly look at the current situation, with real estateagents industry gradually mature, real estate agents industry as an important link in thechain of the real estate industry widely recognized industry-wide, the proportion of theagent for service year after year higher. China’s rapidly growing market and theenvironment to the of Willing firm, the greater opportunities for the rapid developmentof the competitors to greater pressures and challenges. The Willing real estate consultingfirm, with the rapid development of real estate over the years to maintain rapidgrowth, need to think about the future of the company’s ability to continue tomaintain this growth rate? In this article the author is the willing firms, for example,combined with the corporate strategy and real estate agents basic theory, in-depth study ofits development strategy.The first company where the industry is facing the current environment and the statusquoin-depth study, discussed and analyzed based on the competitive environment and thedevelopment trend of the development of the industry of real estate agents to the "fiveforces model, the current real estate opportunities and challenges facing the industry of theagent. Then scan through the company’s overview, investigation and analysis, and clarifiedthat the company is facing the main problem, the internal strengths and weaknesses,asked the company’s vision, mission, positioning and strategic objectives. On this basis,the development of a clear company direction and strategy, the company specificstrategies to implement measures, including management systems, human resources,operational management of specific recommendations for improvement and developmentof the Willing firm in the next few years will play a the guiding role. The goal of thispaper is to clarify ideas-clearly the company’s strategic goals and measures, establish anew system to enhance the company’s operating system, job-planning the company’s personnel development programs.Hope that through this study provide a set of research ideas for the Chinese marketenvironment, and for the development of enterprises of China’s real estate agents toprovide a reference for case-based small and medium-sized commercial real estateservices the agent for the development of enterprises.