Strategy Reseaerch On Individual Agent Development Of CPIC Fujian Branch

Insurance industry is an important part of modern finance business, and plays a significant role in the national economy and society development. With the deep implementation of reform and opening-up and development of Chinese economy, insurance industry booms a lot. Since1992, the individual insurance agent system was introduced, and broke the traditional life insurance marketing mode, life insurance marketing mode which focuses on individual life insurance marketing channel has grown rapidly, and greatly promotes the developing spead and operating scale of life insurance industry.In the era of "twelfth Five Year plan", our country is facing the challenges of adjusting economic structure and transformingeconomic growth mode. Moreover, while the development of the socialist market economic system goes deeper andinternational competitionbecomes more intense, more uncertainty is adding into the development of social economy and people’s life, where insurance servesas an important way to avoid the risk of uncertainty will meet huge demand. Especially as the population structure changes and the aging society comes gradually, we can assume that the need for products like endowment insurance and health insurance, will increase sharply. In the meantime, both the perfection of law in insurance and the technology’s rapid development, provide a rare opportunity and environmentfor the development of insurance industry and releasing of consumer’s demand.However, as Chinese’s major life insurance marketing still takes human wave tartcis, and individual agent teams for individual insurance channel has massive scale and quite complex structure, contradictions and problems began to emerge in recent years. In2011, the commission oflife insurance industry appeared the first declinesince New China restarted the insurance business. Under thecircumstance, the recruitment of the Pacific Life insurance of Fujian branch faces huge bottleneck as well. Perreviewing of the theory of individual agents recruitment in life insurance market channel in our country, combining with analysis of the questionnaire targeting the recruitment behavior of the agent and the applying behavior of new candidate, as well as the analysis of the business data of the individual agents marketing channel, this article is aimed to discover the existing problems, to put forward strategies and suggestions for recruitment of individual agents marketing channel. It could strongly guide the confident for agent to continuously recruit new members, to give practical advice to solves problems and maintain human resource growing in individual agents marketing channel, in the meantime, it also has certain reference value for the standardlization and reasonableness of managing the marketingteam of life insurance company.