Research On Social Responsibility Of Dairy Products Enterprises

Along with the development of economic globalization and the enhancement of people'sconsciousness of economic democracy, social responsibility of enterprises has been becomingmore and more the universally concerned subject. From the domestic point of view, China hasbeen gradually becoming the important component in the tidal wave of globalization since itsentry into World Trade Organization. As an element in global capital and industrial chain, theaction of"Social Responsibility of enterprises"increasingly focused by international communityinfluences more and more directly on the development of Chinese economy and society. That is tosay that the enterprises should be responsible for the aspects of law, moral and charity while beingin pursuit of their economic interest. One could not succeed without credit, an enterprise could notdevelop without responsibilities as well.Since the reform and opening to the outside world, dairy products industry of China has beendeveloping impetuously and has become the important component of Chinese agriculture. In therecent ten years or more, dairy products industry of China has obtained great achievement. In2007, the total output in of milk in China was of 36.8mton, the average consumption per person incities and towns was of 29.69kg, the income of dairy farmer reached to 100 billion CNY,meanwhile the economic development of 600billion CNY was achieved for the chain industries ofbreeding, feedstuff, transportation, packaging, dairy products processing and sale and so on. Itshould be confirmed that the dairy industry played an important role in enriching people's"Vegetable Basket",achieving farmers'prosperity, accelerating development and construction ofnational economy. But people paid much attention to the pursuing for the rate of development ofdairy industry economy and ignored the criterion and management of the industry, therefore it is inevitable for the emergence of the pollution issues such as melamine and so on. The current issuethat the dairy products polluted by melamine made an immense shock and strike to the nationaldairy industry, and gave enterprises again a warn for fulfilling the social responsibilities.This paper regards the social responsibilities of dairy products enterprises as the research object,with the issue of melamine, discusses the status of the social responsibilities to be fulfilled bydairy products enterprises, earnestly analyses the problems and their sources existing in the socialresponsibility of national dairy products enterprises, investigated the way to enhance the socialresponsibility of dairy products enterprises on the basis of continuous development, concludesseveral proposalsfor the social responsibility of national dairy products enterprises.This paper consists of four parts. Introduction in the first part advances the significance,background, thought and method of research. Now, as the time of advocating to establishharmonious society, the problem of food security is constantly reflecting into people's eyes. Weare focusing on economic production while some of the enterprises are losing their faith foroperation, therefore the crisis in the entire industry was induced. So it is strategical to investigatethe issues of social responsibility of enterprises in such a circumstance.The second part is to determin some basic issues about social responsibility of enterprises,mainly discusses the conception, content, classification and characteristic of social responsibilityof enterprises. Enterprises should be also reponsible for the ones who are relevant to theireconomic interest while they are in pursuit of their own economic interest. The ones who arerelevant to the interest herein includes government, corporation staff, consumer, competitor,environment, community and so on. Being responsible for ones who are relevant to interest couldnot only fulfil the expectation of society, and also could enhance the credit and competitiveness ofenterprises, thus could bring enterprises much more long run profit and realize the purpose ofprofit maximization.The third part of this paper analyses the status of social responsibilities to be fulfilled bynational dairy products enterprises and the reason of being lack of social responsibility with theissue of"San Lu Milk Powder". The overspeed development of enterprises leads the lose of control for the source of milk, thus makes the toxic milk illegally produced by some of themanufacturers with chemical raw material such as melamine and so on. The issue occurred isexactly because of that the enterprises are lack of the conception of"people foremost", blindlypursuing for the economic interest, the neglected supervision to products'quality, theunacquaintance to social responsibility of enterprises, Pharisaism, the cross-function ofgovernment departments, the improper supervision and so on.The fourth part advances several proposals for enhancing the social responsibility of dairyproducts enterprises in reference to the above issues. This part advances proposals repectively forthe aspects such as establishing the quality security and warrant system of dairy productsenterprises, perfecting laws and statutes, enhancing the supervision of functional department ofgovernment and so on. The development of our national dairy industry refers to many elementssuch as government, dairy farmer, industrial association, manufacturer, consumor and so on.Every segment in the supply chain of dairy products could have influences on the security ofquality of dairy products. Therefore, security of quality of dairy products is the point of entireprocess management, perfecting the security and warrant system of quality of national dairyproducts is the essential warrant of enhancing social responsibility of dairy products enterprises. Itis on the one hand emphasized to enhance lawmaking in the aspect of perfecting law and statute,to establish new statute, to amend and perfect current laws and statutes; and one the other hand toenhance law enforcement, to insure the relevant laws and statutes to be really enforced, laws to beenforced strictly and illegalities to be investigated by the law-enforcing departments. Only in thisway the purpose of the rule of law could be achieved. In the aspect of enhancing supervisionsystem of dairy products from government, this paper emphasizes that every functionaldepartment of government should clarify its obligations, enhance cooperation, coordinate togetherand heighten efficiency of supervision. Punishment should be enhanced, supervision system ofgovernment should be strengthened for illegal enterprises. To actively enforce the principle ofmarket leading, to achieve the effect of governmental function and to accomplish the work ofstandardization of food security and qulity. In the long term, enterprises could obtain the social faith when shouldering the correspondingsocial responsibilities, in a sense it is also the wealth of enterprises. Many shrewd enterprisersfound that one will always face the consequences of his own action if one makes money by cheat.If enterprises consciously shoulder corresponding social reponsibilities during the marketcompetition, they will be easy to be accepted by society, enterprises and other products andservices are easy to obtain the higher degree of faith in the social public. The fine credit ofenterprises is for enterprises themselves a considerable intangible assets, and is helpful forenterprises to obtain the vantage position during the market competition, and helpful to strengthenthe persistent profitability. Food is the paramount necessity of the people, the food security mustbe placed at present of people foremost in the important position for managing. As the marketsubject, dairy products enterprises must possess minimal moral outlook and social sense ofresponsibility to establish the harmonious dairy industry, to make cow breeding, dairy productsenterprises and consumption market developing harmoniously, in order to accelerate theconstruction of our national modern dairy industry.