| The advertising on movie and TV is that the showbiz learn to learn with advertisement to cross an academics , and is technique and means which makes use of showbiz to attain an advertisement purpose.It broadcasts through movie theater or television station, since can see shadow elephant, can hear orotund again in the meantime.The advertisement characteristics of the showbiz in China and west nation has very big difference, the influence of the cultural difference is the doubtless the most decisive.Secondly, the western and national showbiz advertises of development also early in our country, result in nowadays Chinese showbiz advertisement regardless is creativity or take skill mimicry west a nation of the trace more phenomenon.The United States broadcasts color television signal formally in 1954, it is the first nation which starts color television in the world.The showbiz advertisement is an importance to constitute part in the American culture.1952-is the big development of the American television in 1960 period.But in China, the showbiz advertises a start comparison for night, until January 28,1979, television station in Shanghai broadcast "three laurels repair wine" a television an advertisement, just announce in the our country greatly six appear the first television advertisement.But this doesn't mean we certainly fall behind, the Chinese Chinese movie holds to return to awards on international movie big exhibition repeatedly, being encouraging also to indicate a way of thinking for the development that the Chinese showbiz advertises an industry to us.This text passes to comb a showbiz advertisement the history of the development, inquirying into the Chinese and Foreign culture is how deep influence a Chinese and western nation respectively a showbiz advertisement a development, and advertise a future development to carry on an initial research to the Chinese showbiz at this foundation top. The thesis is divided into 4 to launch treatise.Chapter 1's development to showbiz advertisement general situation makes a synopsis to say all.Chapter 2 in detail discuss medium the difference of west culture, this kind of difference is the key place which influences Chinese and western showbiz an advertisement culture, style.Chapter 3 concretely advertises China and western showbiz an audio-visual language of carry on more analytical. Chapter 4 tallies up a chapter, television advertising of contemporary China in the issues and put forward new development idears. The thesis tallied up Chinese showbiz to advertise finally of characteristics and in the future foreground. |
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