Visual Communication Research Of Micro-film-corporate Image Advertising.

In recent years, "micro-film" as a new advertising and marketing model has been of great concern to the industry and academia, along with the rapid growth of the rapid development of micro-film and the number of domestic studies on micro-film advertising is increasingly increased. However, in many of the study, research on micro-film advertising classification and visual communication applications which are relatively small. As early as 1972, the British art historian Gombrich had predicted, "Our era is a visual age, we were attacked by pictures from morning till night." Visual communication as micro cinematic advertising major forms of communication, but also the advertising information display innovation; as the best carrier advertising information, but also opened a new model of corporate image building. Binding studies were not only get to experience both the advertising visual communication, but also supplement, rich corporate image advertising theory, provide useful experience for the development of micro-movie-style corporate image advertising.Therefore, on the basis of research on the micro-film, the first of micro-film advertising production and development to do a simple sort, then the status of corporate image advertising and visual communication class micro-film detailed explanation; secondly depth analysis of micro-film type businesses visual communication application image advertising, visual communication through the use of analysis summarizes its application strategy and innovation; introducing success stories again, the interpretation of the current outstanding micro-movie-style corporate image advertising works, the analysis of these ads constituted visual communication visual communication strategy and visual communication innovation, which summed up one of the propagation characteristics and artistic expression, but of visual communication in micro-film advertising and the impact of the total use. Finally, the above analysis and research, access to the general law and the development of micro cinematic revelation of corporate image advertising visual communication, and strive for the development of micro-film advertising and corporate image-building modest contribution.