Research Of The Visual Language In Brand Communication

On the basis of the theory and practice achievements in recent year, the paper is focus on the construction and development of the visual imagine to china brand .The target of this paper is to provide some reference work which is useful in settling some reality question.The first part of this paper is the outline of brand basic condition, which includes the connotation of brand; the development and dissemination of brand; the function and principle of brand dissemination. The target of this part is to build the important function of brand visual imagine design in the dissemination of brand. The second, the paper has some research of basic elements of brand imagine and some analysis on using and position of brand imagine dissemination; the way and principle of design; to fulfill their important function in brand dissemination With the analyses of successful cases, the paper demonstrate the function, worthy and culture principle aesthetic in brand imagine dissemination. All these work is to make the aesthetic principle being widely used in each element of brand visual imagine. Finally, the current state of visual imagines design to china brand is being analyses and considered. and the paper also provide some reference proposal of design and culture, to create a visual design system of brand imagine and brand development which are suit for the Chinese brands. This system can make the brand of our country get the win in the competition in the world market.The thesis tries to provide more theoretical guidance and periodical examples to help domestic companies find a better solution to brand strategic development and to speed up their catching up with international companies.