The Project Research Of CNPC Business Restructuring

With the trend of the globalization of world economy and the integration ofinternational and domestic market,the oil industry is facing the serious challenge ofexistence and development.As the front-runner of Chinese industry,CNPC experience two big restructures in 1998 and in 1999,and the operational conditionhas change dramatically.Adapting to the new situation and considering thesustainable development strategy,this paper systematically analyzes the externaloperational environment and internal factors of CNPC aiming at the currentlyunreasonable business structure and unclear competitive advantage.This paperprofoundly study the impact of industry character,target market,competitor andmaterial supply on the business.this paper analyze and predict the development model of foreign petroleum servicecorporations,select and determine the business that CNPC should be rapidlydeveloped,steadily developed,restrictedly developed or quit.This paper also putforward the useful suggestions and measures for the future development of all kindsof business.The study of this paper is closely combined with the practical operation of CNPC,which plays the reference role for the petroleum enterprise.