Study On The Marketing Strategy Of Zhengzhou Holiday Inn In Mongkok

With the rapid development of China economy, especially in the past 10 years, Chinese hotel industry has experienced from weak to strong, from chaos to regulate the market, from small to big market, Stars Hotel process by the reception, the change is amazing. Play an important role in China’s economic construction. After entering twenty-first Century, globalization and integration process speeding up, China economy continue to be good, the domestic income and living standards continue to improve, various types of tourism and leisure lifestyle has been more and more people choose, The Springs Hotel is in this situation came into being and has been recognized by the market. In recent years,(Wen Quan) Hotel emerge constantly, more and more intense competition among hotels. To talent showing itself in the fierce competition in the market, must make the hotel marketing work: is the use of hotel marketing strategy, effectively enhance the gain ability of the hotel, economic benefits, to gain competitive advantage hotel.This study takes Zhengzhou Mong Kok Holiday Inn as an object, use the appropriate marketing, hotel marketing theory, combined with the actual situation of Zhengzhou Holiday Inn in Mongkok, carried on the analysis to the hotel to find a suitable marketing strategy, the hotel marketing strategy. First to the Zhengzhou Holiday Inn in Mongkok status are introduced, the macro environment and micro environment of the hotel are analyzed, with the help of SWOT analysis and diagnosis method to establish the matrix to carry out a full range of hotel. Secondly, the marketing strategy of Zhengzhou Holiday Inn in Mongkok can take are studied, such as the target market marketing strategy, product strategy, price strategy, channel strategy, promotion strategy. Finally, to the marketing strategy of Zhengzhou Holiday Inn in Mongkok put forward suggestions to promote the hotel, a faster and better development.