Study On Entry Mode Of Chinese Clothing Enterprise's Transnational Operation In Southeast Asian

Economic globalization fuels the cooperation and infiltration of the world economy and industry, and it makes the transnational operation to be a normal economic behavior. The internationalization of China's one of most important industry, Textile and clothing industry, is an objective requirement and also the necessary way to participate in the competition in the world market. One problem of implementing transnational operation is the choice of entry mode. This choice is affected by many factors and it plays a great role in the long—term running of the investment in other countries.This paper begins with a brief introduce to the transnational operation entry mode ,then making a discuss on the cross—national investigation theory of the developing countries, including R. Vernon's Theory of Product Life Cycle, John Dunning's theory of Investment Development Cycle, Sanjaya Lall's Theory of Localized Technological Change and Louis J.Wells'Theory of Small Scale Technology. These theories provide a theory foundation for our clothing enterprises'investment to southeast Asian. Based on the present international development situation of our country's clothing enterprise and the investment environment in southeast Asian, the paper makes a conclusion of our clothing enterprise's motivation in investment to southeast Asian, including resource—oriented, preferential policy—oriented, market—oriented and efficiency—oriented, then, the paper discusses the possibility of our clothing enterprises'investment to southeast Asian.After that, the paper make an analysis of the Internal and External Factors that influence our country's clothing enterprise's entry mode selection when they decide to invest to southeast Asian. The paper select four main factors to establish a entry mode comparative matrix, the factors include investment motivation, Internal and External Factors and the internal characteristics of the entry mode. At the last, from the view of government, Industry and enterprise, the paper puts forward countermeasures and suggestions which can be helpful for the implementing of transnational operation.